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Tuesday, December 05, 2006

NASCAR - Jumping the Shark?

I just found this tidbit over at SceneDaily.com:

NASCAR Nextel Cup champion Jimmie Johnson has signed with Elizabeth Arden Inc. to be a national spokesperson for the Daytona 500 fragrance for men. The television advertising campaign will feature Johnson along with his wife, Chandra, with the logo "Live Daytona 500. Every day."

Please, someone tell me this is a bad joke. For those who poo pooed Talladega Nights, now maybe you'll see the parody wasn't far off from reality. This smacks of a Saturday Night Live skit. Imagine JJ talking in a lusty tone, "Live Daytona 500...every day. And smell like gas and burning rubber. It makes me and my wife so hot I want to do a burnout."

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